Can you change?
Why build something original every time? Artists do that, and they incorporate familiar elements in their new work. Artists work alone or in small teams. Change is feasible and faster to adopt even though you might have to break, mold or forge new relationships, ease up old grudges, or negative feelings. People matter here.
Can you change? Say the client has the goal of “milking the cow” and you don’t. Are you ready for a change?
You don’t expect the same ROI as your client does. Or, your ROI is measured differently in your books. The growth is not aligned with your resources anymore, or it is insignificant in your market.
The next feasible step is you part away from your client. Most likely he becomes your competitor instead of a part of your community. What happens when you abandon your initial goals? What becomes to your constituents; to your beliefs? What happens with the infrastructure, stock of goodwill (hopefully)? What happens to the common assets you have built together? Is it safe to change? Can you still sell? It’s a decision you don’t make lightly.
Change is necessary yet hard to adopt. Most often than not we continue to do what we know best. Less effort and fewer consequences if nothing changed. Old habits die hard.
Change might be fast to adopt if you’re a Silicon Valley startup, a lean and nimble company in a dynamic and creative environment. Change is welcome there. Spinning off from the parent company, having a startup, moving to another city, they're all feasible. No hard feelings.
If you're well grown, you might have to flex your muscles, lose some, give some, and go thru the painful change. Top management is the hardest to convince. If you're in the mid-size brand (company) (organization) though, you might have to give up your goals and go along with the old ways: of not changing or challenging anyone’s status quo.
What I have learned is that even on a one-hour long subway ride you bond with your neighboring riders. You may not see them again tomorrow yet you start talking with the fellas. It could be the fight against boredom or the excitement of your trip or the sharing of the same belief.
Could be the frustration against the system or the president. Can we change your ways, Mr. President? If we can't, who can?
Same happens in advocacy. People join a particular community; they fight together. Somebody leads, others follow, and many compete. What if nobody wants competition? What if there were a new kid on the block who might get some of your market share because he’s better prepared for modern times?
You need the grit to take new steps. If you don’t have it, it’s alright. You do or make what brings you fulfillment at the time. You make the best decision based on the current situation and not the past and rarely do you make it based on long-term goals.
“Where do you see yourself in ten years?” “What do you want to hear?” “That times change, and you stay the same”?
Now I should have a link to a book, a speech, or an invitation to a show. I don't.
Can you change? Are you ready?
Enjoy the autumn, the fall, the new beginnings!
Here's my work-in-progress website link: https://www.roxanagheorghearts.com